These Terms of Service cover how you can use FrontOffice — whether you're a business signing up to use the platform, or someone who received a text after calling a business that uses it. We've tried to write this in plain language. If something's unclear, email us at support@frontofficedesk.com.
What FrontOffice does
FrontOffice is a customer communication platform for local businesses. When a customer calls a business that uses FrontOffice and the call goes unanswered, we automatically send them a text message follow-up on the business's behalf. The platform also handles ongoing conversation, appointment scheduling, and other customer touchpoints over SMS and MMS.
How you opt in to messages
If you're a customer: consent to receive text messages comes from your own inbound phone call to a business that uses FrontOffice. When your call goes unanswered, before the call ends you hear a voice greeting that discloses: (a) that you'll receive a follow-up text at this number, (b) that message and data rates may apply and message frequency varies, and (c) that you can reply STOP to opt out or HELP for help. Only callers who have heard this disclosure receive the initial text. That text identifies the business by name and responds to your inquiry. If you reply, your replies continue the conversation and serve as your consent to keep messaging. No further messages are sent if you don't reply, and you can reply STOP at any time to stop all messages.
Consent to receive messages is not a condition of purchasing any goods or services.
For a step-by-step description of this opt-in flow, see our SMS Opt-In Policy.
If you're a business: by using FrontOffice, you agree to keep the FrontOffice voice greeting (which delivers the disclosure above) in place on your FrontOffice number, and to comply with TCPA and applicable carrier guidelines for your customer interactions.
What types of messages we send
Messages sent through FrontOffice may include:
- An initial text acknowledging your missed call
- AI-generated qualifying questions (asking for your name, what service you need, your location or service area, and your availability)
- MMS messages with business logos, images, or service information
- Scheduling links and calendar app links for booking appointments
- Appointment confirmations, reminders, and follow-ups
- Service completion notifications and review request links
- Waitlist updates
- Direct responses from business staff via the FrontOffice dashboard
Message frequency and rates
Message frequency varies based on the conversation. A simple missed-call follow-up might be 1–2 messages. A full interaction — from initial contact through appointment confirmation and reminder — might involve up to 10 messages. You're in control of how much you engage.
Standard message and data rates may apply, depending on your mobile carrier plan. FrontOffice does not charge end users for messages.
Opting out and getting help
STOP
Reply STOP to any message to immediately cancel all messages. You'll get one confirmation, then nothing more.
HELP
Reply HELP for support. We'll point you in the right direction or connect you with the business directly.
START
If you opted out and want to re-enable messages from a business, reply START.
You can also email support@frontofficedesk.com for any support issues.
TCPA compliance
We take messaging law seriously. FrontOffice is built around compliance with the Telephone Consumer Protection Act (TCPA) and CTIA messaging guidelines. Every message is sent in response to a customer-initiated call — we don't blast lists or send cold outreach.
Businesses using FrontOffice agree to:
- Only message customers who called their number first
- Honor opt-outs immediately and never re-message someone who replied STOP
- Not upload or import outside contact lists into the platform
- Comply with all applicable federal, state, and carrier messaging regulations
No spam — ever
FrontOffice is built for genuine one-to-one follow-up, not mass messaging. Using the platform to send unsolicited bulk messages, blast purchased lists, or circumvent opt-out requests will result in immediate account termination and may be reported to the FCC and relevant carriers. We take this seriously.
Things you can't do
When using FrontOffice, you agree not to:
- Send spam, harassment, or unsolicited bulk messages
- Violate any law — federal, state, or local — including the TCPA and CAN-SPAM Act
- Impersonate another person or business
- Send fraudulent, threatening, or deceptive content
- Try to break into or reverse-engineer any part of the platform
- Resell or sublicense access without written permission
Service availability
We work hard to keep FrontOffice running reliably, but we can't promise 100% uptime. The platform depends on third-party providers (Twilio, Supabase, and others) that occasionally have outages. We're not liable for missed messages or business losses if the service is temporarily unavailable.
Liability
FrontOffice is provided as-is. We don't make guarantees about outcomes — whether that's lead conversion rates, appointment bookings, or message delivery speed. To the extent permitted by law, our total liability to you is limited to the amount you paid us in the three months before any claim arose, or $100, whichever is greater.
We're not liable for indirect, consequential, or punitive damages — including lost revenue or missed business opportunities — even if we were told they were possible.
Governing law
These Terms are governed by the laws of the State of North Carolina. Any disputes will be handled in North Carolina courts.
Updates to these Terms
We may update these Terms from time to time. When we do, we'll update the date at the top of the page. If you keep using FrontOffice after an update, that means you accept the new Terms.
Contact us
Questions about these Terms, or anything else? support@frontofficedesk.com. We're a small team and we actually read our email.